Interest in the arts as an economic engine is growing (especially interest from the provincial government1). So continuing on the theme of economic diversity, CBRM should develop policies to address emerging opportunities in the creative economy.
Here’s how the creative industries contribute to our collective prosperity (directly, through economic growth; and indirectly by improving quality of life).
The Ripple Effect
Investing in “core creative fields” (such as music, visual arts, and literature) creates a ripple effect:
At the centre, artists create original works.
The cultural industries then turn these original works into mass-produced goods such as books, recordings, and video games.
This in turn creates opportunities in the creative industries — for example graphic designers, industrial designers, and software developers — to make new and innovative ways to distribute creative goods.
And, lastly, the broader manufacturing and service sector develops new and innovative ways to consume, interpret, and enjoy culture. Think for example of how the Apple iPod is the result of industrial design and manufacturing, software design, the publishing industry, and ultimately musicians who are at the core of the process.
The Cultural Ecosystem
Artists are inspired by, build upon, and even re-use, elements of the existing cultural landscape. This means organizations that preserve cultural artifacts (such as libraries, museums, and heritage collections) are key to the creative process.
In a report titled “Building the Creative Economy in Nova Scotia”, the Nova Scotia Cultural Action Network (NSCAN) says:
“Creativity can be envisioned as a cycle that begins with core creation and moves through production, distribution, consumption and conservation of the creative product.”
It concludes, “successful creative economies require significant investment at all points in the creative cycle.”
Art and quality of life
Cape Breton is a world-class arts centre, with a growing innovation/tech sector, all set amidst some of the most beautiful scenery imaginable. It’s a compelling “value proposition” for retaining and attracting the types of creative people who will make unique contributions to the culture — through their music, art, literature, theatre, and food, as well as in the built environment: dwellings, streets, heritage buildings, public spaces. These can’t be thought of solely in economic terms. They are part of what makes the quality of life in Cape Breton so attractive. Just look at some of the success stories in district 5 alone:
Plus the Greenlink trail system, Wentworth Park, and the new Louisa gardens in the North End; and the potential for a new downtown location for the Cape Breton Farmers’ Market, a new multi-purpose regional library, and downtown loft living for international students, artists, young families and recently retired entrepreneurs.
1 “Building the Creative Economy in Nova Scotia”.