Search Terms of Endearment: 2013

Today I combed through the statistics on my website from the past year. Among other things, I saw which blog post got the most hits in 2012. I saw which period of 2012 had the most traffic (not surprisingly, mid-September to mid-October, during the CBRM election). And I saw what percentage of visitors to my website arrived via Facebook (50%), via Google (40%), and via Twitter (7%). (The remainder arrived via links on other websites.)

But the most fun was seeing the actual keywords people searched on Google, before ending up on my website. Of course, most of the search terms made perfect sense, and I’m glad they found me!

“mike targett”

“cape breton + web design”

“cbrm district 5 candidates”

Other search terms included the names of colleagues and clients — names that  appear in my portfolio. The names of friends and acquaintances popped up as well — names that appear in comments, for example, and in mentions throughout my website. (I wonder if they were just Googling themselves. Not that I’m judging!)

Some searches can be explained easily enough, based on the keywords, but I wonder if the context was right? Did the person find what they were really looking for when they searched:

“how david beats goliath – what does it mean”

“kids flying kites on a grassy hill”

“sean casey cartoons”

“fuzzy’s fries”

“galerie uli schaarschmidt”

“cbrm property tax revenue”

Some search terms don’t show up all together in any one particular blog post. But the keywords are nonetheless scattered across multiple blog posts. If so, there’s a chance Google could have found them all together on an archive page. Archives are where every blog post on a particular theme (for example, “internet”, or “climate change”, or “coal mining”) is collected and indexed on a separate page. Not terribly helpful for some searches, and it might not have answered your question. (I’ve since fixed it for search.) But anyway, still good questions!

“day care to send child occasionally in sydney ns”
(How did they make out, I wonder?)

“top 20 employers in cape breton creative digital media”
(20 is a lot, but here’s a start.)

“where can i find a speech on youth out-migration”
(Here’s one. Here’s another.)

Some searches made me simultaneously despair and awed at the power of the Internet:

“save the world from climate change”
(Search = ‘climate change’)

And some searches made me wish I could find out who was behind them:

“cape breton collective identity”

Now there’s something to blog about.

Merry Christmas and Happy New Year