The only thing more awkward than talking about men’s health…

It’s Movember. Here’s the thing, we all know my moustache sucks. It’s a sorry excuse for facial hair, it makes me look like a creep, and it took a full week to even grow something that shows up in the light.

But changing the face of men’s health isn’t supposed to be easy, it isn’t supposed to be comfortable. (I get that it is supposed to be at least occasionally sexy, but I can’t help you there. So here.)

This entire campaign is really about awkwardness: in the doctor’s office, between fathers and sons, between partners and friends. And nothing embodies awkwardness more than my moustache.