Destination Cape Breton Association

Someone at Destination Cape Breton Association, the island’s official tourism industry association, must have taken a logic class in university. Watch how the association’s mandate arrives at its slogan with an elegant sort of natural deductive reasoning:

Maximize tourism;


Contributing to the economic development of the region;


Enhancing the quality of life on the island;


“Tourism Is Everybody’s Business.”

A › B › C = I made